The Miu Miu brand was created in 1993 following Miuccia Prada's specific desire to address to a clientele particularly attentive to the free and easy as well as to the sophisticated new tendencies. With this collection, Miuccia Prada expresses her vision of an alternative style, always characterised by a strong personality; the provocative innovation coexists with the classic, which is re-interpreted and updated. The Miu Miu brand includes ready-to-wear, bags, accessories, shoes and prescription sunglasses for men and women. The brand Miu Miu can be defined as: Urban, young, sophisticated and sensual, an alternative vision.