Since its founding in England in 1856, Burberry has been synonymous with quality prescription sunglasses as defined by the endurance, classicism and functionality that characterised its history as the outfitter of choice for the explorers and adventurers who pioneered aviation and arctic exploration. Burberry today is leveraging the strength of its heritage by continually promoting design innovation of prescription sunglasses, reinventing its icons to enhance their aspirational appeal, balancing its classic sensibility with modernity and infusing quality with style to make these core values relevant for now and future generations.